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      Innovation Award

      Innovation Award
      Home Exhibit Innovation Award

      2026 NFDA Innovation Award

      Sponsored by: 

      Your 2026 Finalists

       

      This year we are recognizing four finalists as the results yielded a tie for third place.
      Finalists in alphabetical order.
       

      The Impression Vault

      The Almorial

        

      Andy Rhodes, Founder and CEO:  “We're humbled.  An industry we feel lucky to serve just told us we're worth watching. It's exciting, too, because it means more funeral homes will hear about the Almorial™. That's the real prize: more families may be given the option to keep a hand to hold onto, long after the day they said goodbye.”

      What we created is new to the profession. Rather than a flat print or a cast, we carve a loved one’s hand into a solid piece of wood, distinctive enough that we hold a patent pending on our full-hand carvings. Funeral professionals told us the old way of preserving a hand, a physical mold, was slow, messy, and often did not turn out well. We built the opposite. The capture takes about ninety seconds and runs on a cell phone or tablet the funeral home already owns. There is no mold, no setting time, and nothing to clean up, and because it is a scan rather than a cast, the result is consistent and beautiful every time. From that scan we hand-finish the keepsake in solid wood, capturing the palm of the loved one’s hand in a warm, lasting form. The quality lives in both the object and the ease of getting it. The family decides nothing in the moment; the scan is simply preserved, stored securely, and held until they are ready. Part of the innovation is the business model, shaped by funeral professionals. A funeral home invests no money and no inventory, only a short, natural conversation, offering the scan when the team takes fingerprints. We handle everything in the follow-up and we offer samples and informational brochures to every partner at no cost, so a home has everything it needs.

       


      Chptr

      Chptr Local Media Distribution Network

      Rehan Choudhry, Founder & CEO:“When we started Chptr, we knocked on the doors of 125 funeral homes—and seven agreed to pilot with us. To go from those early days to being named an NFDA Innovation Award finalist is a truly meaningful moment for our team, and one for which we are deeply grateful.”

      Chptr is the first platform that enables funeral homes to distribute obituary and memorial content across local television, radio, digital news, streaming, and community media through a single workflow. Chptr modernizes this process by connecting funeral homes directly with trusted local media organizations, allowing families to share death notices, service information, memorial videos, and life stories where their communities are already paying attention. Funeral homes submit information once, and Chptr formats, schedules, and distributes content across a growing network of more than 200 local media outlets nationwide. Funeral directors can operate the platform with minimal training, while families benefit from broader community awareness, increased attendance at services, and greater opportunities for remembrance and support. By combining automation, scalability, and local relevance, Chptr transforms obituary distribution from a fragmented, newspaper-centric process into a modern community communications network. Historically, funeral homes had two primary options for obituary distribution: publish on their own website or place a notice in a newspaper. The innovation extends beyond software. Chptr built the infrastructure that allows two industries—funeral service and local media—to work together at scale for the first time.

       


      WellTold

      WellTold Films

      Andy Russell, Founder: “WellTold exists to bring real documentary filmmaking to the way families honor the people they love, not a slideshow or a tribute video, but a film that becomes an heirloom. This recognition, from the profession itself, tells us that conviction is shared, and that means everything to us”.

      WellTold Films produces cinema-quality documentary films about people's lives — not tribute slideshows, not memorial videos, but actual films. The kind a family gathers to watch together for generations. Every production element reflects an uncompromising standard. Cinema-grade cameras, prime lenses, and shallow depth of field create the visual language of professional documentary filmmaking. An on-set makeup artist, deliberate cinematic composition, and documentary interview technique draw out the stories that make a person irreplaceable rather than the polished statements families rehearse for eulogies. Post-production matches that standard: professional color grade, theatrical audio mix, motion-designed title cards, and a musical score built for that specific film. No templates. No reuse. Every film is constructed from the truth of the person it honors. The client experience is designed with equal care — a physical welcome package before production, a personal video message from the director at first cut delivery, and a private screening event where the finished film premieres for the people who loved them most. Physical deliverables are designed to function as heirlooms, not products. The result is something the funeral industry has never offered at this level: a permanent, cinematic record of who someone actually was.

       


      Tukios

      Heardstone


      Curtis Funk, Founder & CEO:“ Wow! We are so excited and honored to be selected as a finalist for the Innovation Award! With the advancements in technology happening right now, the bar is set very high so we are grateful to be considered and it only motivates us more to create more innovative solutions for funeral homes.”

      Heardstone is a groundbreaking, AI-powered digital assistant purpose-built exclusively for the unique workflow of funeral directors. By automating the administrative burden of manual note-taking, Heardstone allows directors to step out from behind the screen and focus entirely on what matters most: comforting grieving families. The app features an intuitive, secure design that transforms arrangement conferences into seamless digital workflows:

      Intelligent Capture: The app records the conversation with flawless accuracy, allowing directors to maintain eye contact and genuine presence.

      Smart Processing: Heardstone scans and synthesizes information from different inputs; including first call sheets, handwritten notes, military discharge papers, audio clips, etc. Automated Output: Within moments of concluding a meeting, it generates a comprehensive meeting summary, task lists, tailored personalization ideas, and a beautifully drafted obituary.

      Seamless Integration: Heardstone connects directly into the Tukios platform. All captured data flows to where it needs to go, eliminating tedious copying and pasting.

      Backed by one of the most innovative technology teams in deathcare, Heardstone combines an elegant design with elite functionality. It sets a new standard for funeral software, proving that cutting-edge technology can coexist with deep human empathy.

       

      2026 Innovation Award Participants

      Thank you to our Innovation Award Participants:

      • Afterword
      • All Funeral Services LLC
      • Cherished Lives
      • Dead Ringers
      • Duncan Stuart Todd Ltd
      • Eulo
      • Everpath
      • Flashback LLC
      • Gather
      • Gemma's Hope
      • Gemynd
      • Grief Guide
      • Guidant
      • Heaven's Gain Ministries
      • Honorly Inc.
      • Lighthouse
      • Loop Biotech
      • Luminaria Legacy
      • MorTrack LLC
      • Parting Pro
      • Passare
      • Precoa
      • Remento
      • SentiKits
      • Sunset Software
      • Tattoo Memorials
      • Vault Funeral Tech

      THANK YOU TO OUR 2026 JUDGES!

      Thank you to our distinguished panel of judges:

      • David Hernandez - Jersey Memorial Group, Old Bridge, NJ
      • Leili McMourrough - Worsham College, Libertyville, IL
      • Mike Burns - Pittsburgh Institute of Mortuary Science, Pittsburgh, PA
      • Kevin Smith - Berceuse Funeral and Cremation Traditions, Hampton, VA
      • Timothy McLoone - William R May Funeral Home Inc, New Hope, PA
      • Matt Bailey - Bailey Family Funeral Homes, Wallingford, CT
      • Welton Hong - Ring Ring Marketing, Las Vegas, NV
      • Chris Costello - Mothe Funeral Homes, New Orleans, LA
      • Stefanie Gonzalez - Reverence Funeral Parlor, Scotts Bluff, Nebraska
      • Benny Capaul - Capaul Funeral Home, Ida, MI

      About the Innovation Awards

      Do you have a new product or service that excels in originality and uniqueness, quality and design, practicality and sustainability?

      All entries will be featured on NFDA’s website, with additional coverage for the top three finalists. The winner and/or finalists will also receive:

      • Special spotlight and video submission shown at Opening General Session
      • Press coverage in the NFDA Bulletin, Memorial Business Journal and The Director magazine
      • Coverage on NFDA social media channels
      • Coverage in NFDA Convention app
      • Announcement on Expo floor opening day
      • Front entrance to the expo floor will showcase looped video of three finalists
      • Floor sticker outside of booth
      • Special award logo for use on winner's website and ads
      • Press release template 

      The submission guidelines are below before you get started. 

      Submission Guidelines

      1. Entries that do not meet all eligibility requirements or do not include supporting documentation and materials will be automatically disqualified.
      2. All entries must be submitted online using the official NFDA Innovation Award submission form. Submissions will be accepted from June 2 - June 30, 2026 12 p.m. CST. 
      3. All entries must include a link to a video no longer than 45 seconds. Video files cannot be uploaded to the form; a link to the video on a video platform such as YouTube or Vimeo is required. Do not email entries or files to NFDA staff.
      4. Entrants are restricted to one entry per organization for a product or service that was commercially introduced since January 1, 2025. All entries must include the date the product/service was introduced. 
      5. All entry materials must be in English.
      6. Entries should not contain confidential information, as confidentiality cannot be guaranteed.
      7. Once an entry is submitted, the form cannot be revised or resubmitted.
      8. The decision of the judges is final.
      9. The judges reserve the right to defer the award if there is not a suitable entry.
      10. Applicants should be aware that the award may lead to further media interest.
      11. Entry to the NFDA Innovation Awards is free. Open only to exhibitors of the 2026 NFDA Convention & Expo in Charlotte, NC.

      Judging Criteria

      Qualifying entries will be evaluated independently by a panel of esteemed judges. Each entry will be rated on a 1-10 scale (1=satisfactory, 10=superior), based on:

      • Originality - Is the product or service unique in concept, design or performance? Is it cutting edge and first of its kind? How different is it from other products or services already in the market? Does it significantly improve a business process or provide families with a new option.
      • Quality & Design - Does the product or service demonstrate overall superiority and represent exceptional innovation in design, features, materials and process?

      The Fine Print: The NFDA Innovation Award finalists are determined by judges based on the information submitted by the entrants. The judges will conduct no testing of the product or service. The selection of a particular product or service for the Innovation Award does not constitute an endorsement by NFDA or the judges. Selected products and services merely reflect the judging panel’s determination that, if the product or service in fact performs or functions as the submitted supporting documentation and materials claim, such product or service is desired over other submissions. NFDA reserves the right to defer the award if there is not a suitable entrant.

      Material reprinted on nfda.org or other publications reflects the views of the authors only and does not necessarily reflect the views of NFDA. The appearance, reference or advertisement of any product or service shall not be deemed an endorsement of such products or services by NFDA.

      Innovation Award
      • 2025 Finalists
      • 2024 Finalists
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      • 2021 Finalists
      • 2019 Finalists

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